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The BAUM Matrix

About the SDGs:

The United Nations’ 17 Sustainable Development Goals (SDGs) were adopted by 193 countries in 2015. They have provided governments with a framework to build universal peace and prosperity with the plan of eradicating extreme poverty, reducing inequality and protecting the planet by 2030. It is an ambitious plan which applies to all nations and people, leaving nobody behind.


In order to make the 17 SDGs a reality, stakeholders from all walks of society must be strongly committed to implement them. After the SDGs were adopted in 2015, governments arrived at a consensus that the SDGs can only be achieved with involvement of the private sector working alongside Governments, Parliaments, the UN system and other international institutions, local authorities, civil society, the scientific and academic community – and all people. Hence, Governments “…call on all businesses to apply their creativity and innovation to solving sustainable development challenges”. (UN Global Compact, 2016)


Increasingly, companies have been doing just that. More companies are aligning their business’ strategies and operations with sustainable actions to advance the SDGs. Sustainable business practices, coupled with innovation, can help companies to effect powerful change in markets and societies, prioritising both principles and long-term success.


View the BAUM Matrix to see companies which are positively contributing to one or more of the 17 SDGs.

How to use our matrix: 

  • Step One: Click on an SDG you care about 
  • Step Two: View the companies that we’ve identified as having sustainable practices in line with that SDG 

  • Step Three: See which company resonates with you and matches your financial needs (risk appetites, diversification etc.) and consider adding it to your portfolio! 

  • To minimize risk, we recommend that individual company stocks occupy around 10% of your total portfolio, the remaining being lower-risk investments (index funds, government bonds and REITs). 

  • If you’re not old enough to invest, try speaking to your parents to include some sustainable investments in their portfolio! Or, you could create a paper portfolio to track certain holdings. 

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